Digital Acquisition Manager

Citibank - More jobs by this advertiser
Digital Acquisition Manager-17063849
  • To manage end to end acquisition of credit cards via digital channel
  • Manage and optimize both organic and paid digital platforms/ assets to drive key digital acquisition KPIs:
  • Click Through Rates
  • Traffic Volume
  • Online Credit Card form completion/submission rate
  • Credit Card Accounts/ Approval Rate
  • Cost per Approved Account
  • Collaborate closely with key stakeholders such as Credit Card Product, Sales, Analytic teams, and Digital Media agencies to develop/ optimize effective digital marketing campaigns/ media placements
  • Develop and build relevant business partnerships, identify and integrate with key partners that provide relevant tech led functionalities/ value propositions to improve overall customer's online application experience.
  • Build a culture of test and learn for digital campaigns/ creative

  • Bachelor Degree holder
  • At least 5 years experience in Digital Sales/ Marketing
  • Up to date knowledge of Digital landscape/ tools/developments for both organic and paid media. Knowledge on APIs will be a bonus
  • Knowledge of website analytics platforms
  • Open minded, self motivated, team player with good interpersonal skills willing to work with various internal and external stakeholders
  • Strong business acumen, ability to work under pressure, and strong drive to deliver sales/ pressing deadlines
  • Fluent in Chinese and English



24 March 2018
Location: China Shanghai Shanghai
Work type:
Full time
Banking and Financial Services
PLEASE! No enquiries from Recruitment Agencies or Headhunters.

Only direct applications will be considered.

This career opportunity is no longer open.
Please search for current vacancies here.

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